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  • Writer's pictureCXSparrow

Simple hack for building better, deeper relationships with your customers

Building strong relationships is one of the most important things you should focus on if you are in a CS role. One of the best ways to do this is to set up Google Alerts for the accounts you work with and use the insights in your conversations with people.

It is fairly simple but a game-changer for keeping tabs on what’s happening with your book of business.

  • Spot a headline about their funding? Drop them a congratulatory message. 

  • Hear about their expansion plans? Bring it up in your next conversation. 

  • Notice one of their executives sharing insights? Jot it down and dive deeper next time you chat with them.

Google Alerts is the best way to monitor new and interesting things about your customers.

Two more tips:

  1. Don’t set up daily alerts. They can easily become too much and get ignored after a point. Try weekly or twice a week at most.

  2. It’s not just about being in the know. You need to take at least 15 minutes every week to go over the alerts and act on them.

Small investments lead to big opportunities and Google Alerts is one such investment you should definitely make!


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